Global Release of New Brand Logo of CIMC

On December 5, 2025, CIMC released a new brand logo and vision recognition system to the world, which was the most significant brand upgrade of CIMC in the past fifteen years, unveiling a new chapter for CIMC to accelerate its evolution into a world-class enterprise.

Release Site

With the advancement of global supply chain restructuring, green and low-carbon transformation and technological innovation, CIMC enables “product excellence, brand prominence, innovation leadership” as a way towards a world-class enterprise, and continues to promote the development of core capabilities of “technological innovation, green development, high-end manufacturing and global operation”. As a major step for CIMC to progress toward becoming a world-leading enterprise, the brand rejuvenation unequivocally conveys CIMC’s long-term strategy and value proposition to global customers through a more modern, innovation-led and globally-minded brand image.

New Brand Logo of CIMC

The new brand logo has been substantially upgraded while maintaining the original key identifier of “CIMC中集”. The English font has been "slimmed down" and optimized moderately, with increased font brightness of blue for “CIMC”, rendering an overall vision full of youthfulness, energy and international flair.

The sky-blue slash in the letter “M” becomes the visual core of the new logo, which symbolizes technological innovation and green development, embodies the spirit of “building upon predecessors’ achievements and pioneering innovation”, and delivers CIMC's spirit of “unremittingly striving and pursuing excellence” by continuously advancing in its mission. Chinese fonts have been synchronously reshaped to be more modern and robust. In particular, the cut design of the character “Zhong” reflects the brand connotation of “driving a better operation for the world” in a concise and powerful manner, demonstrating the sense of power and technology of industry leaders.

Synchronized with the update of the logo, the brand concept system has also been comprehensively reformed, further unifying and clarifying the strategic direction, business presence and brand image:

• Brand positioning: The world’s leading logistics, energy equipment and service provider

• Brand motto: Driving a better operation for the world

• Brand mission: CIMC is committed to providing high-quality advanced equipment, services and solutions to global customers driven by technological innovation, to promote sustainable development in the logistics and energy industries, and create a better life for humanity.

• Brand characteristics: Innovate orientation, professionalism and robustness, global vision and sustainable development

CIMC will speed up the implementation of its new vision recognition system and brand concept system in global businesses. By regulating brand presentation, expanding global reach and enhancing brand experience and identity, CIMC continues to improve its global brand awareness, acceptance and credibility, laying a foundation for sound development of CIMC in the global market.

Positioned at a new start, CIMC will adopt a more open, modern and trustworthy stance to work in concerted efforts with global customers, partners and all walks of life to drive a better operation for the world, with a new brand image as its guidance and a unified brand concept system as its driving force.